Demographics Now: Consumer Statistics
Did you know that the average household in Pierce County spent $23.38 on tea in 2010, with a projected 4.5% increase by 2015? Or that households in the 98387 (Spanaway) zip code spent 4¢ above the average, while those in the 98499 (Lakewood) zip code spent only $20.02.
Useless trivia? Not to a recent Job and Business Center user who wants to start a tea import business.
These statistics, and many more, are easily accessible in Demographics Now, one of the subscription databases available through Pierce County Library’s Job and Business Center website.
Demographics Now brings together the data needed to make sound business decisions. It makes available a wealth of consumer and demographic information, in easily customizable reports.
Using Demographics Now is a simple three-step process:
1. Identify a location or locations by choosing from many levels of geography (state, census tract, county, zip code, etc.)
2. Choose the report format (summary, comparison or ranking) and the specific report type.
3. View the report on screen, save a PDF copy, or email it.
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- Maryanne King, Librarian, Lakewood Library