Demographics Now: Community Data
And what are they buying?
Knowing who your potential customers are, where and how they live and what they purchase are key pieces of business intelligence for any entrepreneur or small business owner. DemographicsNow is an ideal tool for anyone looking to start their own business or wishing to grow their current company. Easy to use, yet rich with information, this database will show demographic information including income, housing, race, age, education, consumer expenditures and more. It can be searched at the state level all the way down to Designated Market Areas, or you can search by your own custom radius. Want to see if one location is better suited to your business? You can compare locations, comparing current statistics as well as 5-year projections.
Finding the information is important enough, but DemographicsNow will give you the advantage of helping analyze the data allowing you to create summary reports, comparison reports and ranking reports.
Whether you are just thinking about beginning your own venture, starting to create a business plan or wondering about how to expand into new markets, DemographicsNow will give you the tools to make informed decisions in an ever-changing marketplace.
Access to DemographicsNow requires a Pierce County Library card. Sign up for one online here or at your local branch.
-Adam Jackman, Adult Services Librarian